Pencil sketches:
On the page above I played around a lot with the words "Hudson Valley Inn," and the acronym HVI, and placing them on various structures and natural features.
Above, I spent a lot of time trying to work out how I wanted the letters to look in this hotel logo, but I knew I wanted a hotel-like structure forming an H, V, and I through the middle.Here I started playing with color and added a sun and moon to the design, as many hotel logos contain one or the other.
Here above I started playing with full words, testing them out to see if any could be made into a nice logo. Directly below are a few more experiments, this time with color. I used brown, orange, and red trees to hint at the importance of the tourist-luring leafing opportunities that the Hudson Valley Inn has built its business around (assuming this is a hotel we're making up and not the real Hudson Valley Inn in Newburgh). The S is meant to represent the Hudson River for which the Hudson Valley is named, and again, many hotel logos feature one of our primary celestial bodies, so the O makes an easy sun, and the D provides a nifty opportunity to show the moon.
The above is a collection of gel pen-colored sketches of the hotel HVI symbol, now experimenting with using trees in place of the hotel towers, to allude more heavily to the business that keeps them afloat, replete with colors more strongly associated with autumn.
The above are sketches for the words "valley" and "inn," trying to make the words look like what they are without losing legibility.
These sketches ^ are logo attempts for the restaurant, SugarBush Brush, a maple farm themed restaurant to go along with the local leafing scene.
The above is a colored sketch for the bar, Endless Orchard, a facility specializing in alcohol made from locally grown produce.
Endless Orchard was a hard one---I wanted to do something more symbolic than textual there, so in addition to text I played around with a few different symbols for eternity.
Digital sketches/colors:
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